Peter has more than 30 years' experience leading the business and commercial strategies for major brands across Europe, Asia and Australasia.

After an extensive career with Colgate-Palmolive where he was GM & MD for South-East Asia in his latest role, Peter returned to New Zealand in 2018 where he started his own consultancy and worked as Chief Sales Officer at Whittaker’s, one of NZ’s most loved brands and the CEO of The Produce Company, a specialist restaurant food service business.

Peter has built commercial expertise across multiple disciplines including marketing, sales, finance and manufacturing.

He has worked successfully with a number of New Zealand companies helping expand their businesses locally and internationally such as Bostock Brothers Organic Chicken, Kiwigarden, Freeze Dried Foods, Serious Food Co, Leftbrain technology and Grin Natural Products.